---
title: The CEO's Guide to Keeping Score
description: This eBook will discuss the questions that a strategic CEO should be asking and describe the five scorecards used to get the answers...
image: http://www.growthforce.com/hubfs/BZ%20-%20GRO/Resources/GRO_014_CTA---Keeping-Score-3d-cover.png
---
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# The CEO's Guide to Keeping Score
By [GrowthForce](https://www.growthforce.com/blog/author/growthforce) | [Accounting & Bookkeeping](https://www.growthforce.com/blog/topic/accounting-bookkeeping), [KPIs, Financial & Management Reporting](https://www.growthforce.com/blog/topic/kpis-financial-management-reporting)
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When two companies compete in the exact same target market, with the exact same product, why is one wildly successful while the other struggles to survive?
GrowthForce has served over a thousand small businesses, and one of the most important common denominators for a CEO’s success is keeping score. A CEO must understand how to produce and analyze KPIs, reports & scorecards about past performance to drive future results.
**The Five Areas of Business Decisions**
There are five main areas a CEO should be focused on where decisions need to be made. This ebook will teach you the questions that a strategic CEO should be asking and five scorecards with *actionable statistics* for each of these areas:
| - Strategy & Planning - Sales & Marketing - Clients & Services | - People & Operations - Cash & Finance |
| --- | --- |
In business, those *actionable statistics* are called: [**key performance indicators**](https://www.growthforce.com/blog/the-kpi-scorecard-template-to-help-you-make-data-driven-decisions) or KPIs. These are the predetermined, measurable drivers of the business that [drive a company’s business success](https://www.growthforce.com/blog/5326/management/kpis-service-based/-1).
Businesses tend to lose efficiency by having too many KPIs or reports that don’t provide actionable steps to make intelligent data-driven decisions. Don’t fall into this trap – you can enlist technology to integrate your systems and get on the path to keeping track the right way. Bad reports are part of [the cost of poor management reporting](https://www.growthforce.com/blog/management-reporting-cost).
[**The CEO’s Guide to Keeping Score**](https://www.growthforce.com/the-ceos-guide-to-keeping-score) gives management a roadmap to improving a company’s bottom line. See how you can ‘Put Your Numbers to Work’ by creating a monitoring system for leading indicators, and learn how to read your KPIs to make data-driven decisions.
Follow this guide to get [actionable financial intelligence](https://www.growthforce.com/blog/3883/business-strategy/kpi-service-industry/-0) that put your numbers to work. To learn more, download our CEO’s guide to Keeping Score below:
[](https://cta-redirect.hubspot.com/cta/redirect/549461/956ceceb-d1f9-49e2-9389-1f8270ed9a67)
## Recent Blog Posts
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