How PlanNet Marketing Grew 10X After Going Fully Remote
“GrowthForce became more than just our accounting team. It became a trusted partner. Their proactive approach let us grow confidently with greater insight into our financials, ultimately freeing us to do what we love.”
– Andy Cauthen, President, PlanNet Marketing
The Challenge
In 2015, PlanNet Marketing made a big move: the company went fully remote to support its rapid growth. It was the right call for the business, but it came with a real problem. Going remote meant PlanNet no longer had in-house accounting support, right as the company was scaling fast. Here’s what they were up against:
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No in-house accounting. The shift to remote work left PlanNet without the internal support it had relied on to manage its finances.
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No scalable accounting system. The company lacked a modern setup and needed a reliable way to access its numbers with confidence.
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Growth at risk of stalling. PlanNet was expanding quickly and couldn’t afford to let accounting become a roadblock that pulled leadership away from building the business.
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A vendor wouldn’t cut it. They needed a true partner – one who understood their business model and could anticipate problems before they happened, not just process transactions after the fact.
The bottom line: PlanNet needed financial support that could keep pace with fast growth, deliver numbers leadership could trust, and free up the team to focus on what they do best.
The Solution
PlanNet didn’t need one more person to hire and manage. They needed a team that could modernize the whole setup and grow right alongside them. That’s exactly what we put in place. Instead of relying on one person, PlanNet got a full GrowthForce team working from shared, cloud-based systems and consistent processes. That means coverage never hinges on one individual, and the numbers stay reliable as the business grows. Here’s how our team-based approach addressed each challenge:
Modernized the Accounting System
We moved PlanNet from QuickBooks Desktop to QuickBooks Online, making financials timely and accessible, so executives could drill into their own numbers and collaborate in real time.
Delivered a Consistent, Knowledgeable Team
PlanNet gained a dependable GrowthForce team that provided stability and continuity, eliminating the turnover risk that comes with in-house hiring.
Offered Proactive Guidance
Instead of just processing transactions, we acted as a real partner – flagging issues early and making recommendations to help PlanNet avoid roadblocks.
Provided Full-Team Depth for Less
PlanNet got the coverage of an entire finance team for less than the cost of a single full-time employee.
The Results
The results showed up where it counts – in growth and in confidence. For a company scaling fast in a fully remote model, that combination – growth, clarity, and dependable support – made all the difference. Accounting stopped being a potential roadblock and became a foundation the whole team could build on.
10X Revenue Growth
With accounting handled by a dependable team, PlanNet’s leadership could stay focused on strategy, growth, and building the business, helping support a tenfold increase in revenue.
10X Revenue Growth
With accounting handled by a dependable team, PlanNet’s leadership could stay focused on strategy, growth, and building the business, helping support a tenfold increase in revenue.
Real-Time Financial Visibility
Moving to QuickBooks Online gave executives faster access to accurate financial data, making it easier to monitor performance, collaborate, and make informed decisions in real time.
Real-Time Financial Visibility
Moving to QuickBooks Online gave executives faster access to accurate financial data, making it easier to monitor performance, collaborate, and make informed decisions in real time.
Team Continuity Without Turnover Risk
A consistent, dedicated accounting team gave PlanNet greater stability and continuity, eliminating the disruption of repeated hiring and reducing reliance on any single person.
Team Continuity Without Turnover Risk
A consistent, dedicated accounting team gave PlanNet greater stability and continuity, eliminating the disruption of repeated hiring and reducing reliance on any single person.
Serious Cost Efficiency
PlanNet gained the expertise and support of a broader finance team while keeping costs below what they would have spent on a single full-time accounting hire.
Serious Cost Efficiency
PlanNet gained the expertise and support of a broader finance team while keeping costs below what they would have spent on a single full-time accounting hire.
Project Information
Organization:
PlanNet Marketing
Industry:
Direct Sales & Marketing
Services:
Outsourced Accounting
Focus Areas:
Accounting & Reporting
